homehome, updates, most popular & latest stock
buy Fitflopsdiscount Fitflop shoes & boots online
other shoe shopsother iSell shoe shops & external links
bloglatest news & info on Fitflop
contactfull details – address, email & phone
FitFlop sandals were created in a collaboration between Bliss Spa founder and one-time personal trainer Marcia Kilgore, and biomechanists Dr David Cook and Darren James at London South Bank University (LSBU). FitFlop footwear features patent-pending muscle-loading Microwobbleboard™ technology and was independently tested at Salford University in Manchester by Dr Philip Graham Smith & Richard Jones to verify their pro-muscle activity prior to launch. Research is continuing with Salford University with a government-funded Knowledge Transfer Partnership (KTP) with a full-time researcher, Carina Price. FitFlop has also been approved by the American Podiatric Medical Association - APMA. FitFlops were based on the original toning MBT (Masai Barefoot Technology) trainers, developed by Swiss Engineer Karl Muller which were said to improve posture, relieve back pain and exercise the legs while you walked. Fitfops were developed to do the same, be more stylish, and far less cumbersome.
